Thursday, May 31, 2012

The Summer of Skinnygirl! One hot brand.

As summer approaches, the “skinny” cocktail epidemic is in full effect. As women are looking to get into bikini shape, they are searching ways to get a buzz while keeping the calories down.

Several restaurant chains (such as The Cheesecake Factory) have created “skinny” cocktail lists which provide booze and low calorie mixers. Let’s face it, the majority of the calories in a cocktail come from alcohol, but if you mix it with something with the caloric makeup of water (0 calories) it will make you feel better.

Along with restaurant chains and their low calorie concoctions, there is a brand specifically for that market. Skinnygirl is not a new brand, but it continues to grow in both distribution and popularity. Bethenny Frankel is the face and creator of the Skinnygirl brand which is now owned by Beam Global. Frankel launched the brand in 2009 and sold it to Beam Global in 2011 for a reported $120 million. Love her or not, she has the lifestyle (and back account) that we would all love.

Trust me guys, I never thought I would write about this brand, but it is something that my female public has been asking about for a while now. Besides, it’s one of the hottest brands out there.

So ladies, here’s the lineup:

The Ready to Serve Line
Margarita

This is the one that started the Skinnygirl craze. Being made from premium silver Tequila and sweetened with agave nectar, this ready to drink cocktail is light in taste, low-calorie and 20% ABV. Pour over ice and you’re good to go!

White Peach Margarita
Just like the original, this margarita is refreshing and light. It is also made from premium silver Tequila and sweet agave nectar, but adds hints of lime and sweet, ripe peach.

Pina Colada
This cocktail adds all the fun stuff found in a pina colada (rum, coconut, vanilla, and pineapple) without the extremely high calorie count. Very refreshing and smooth.

Sangria
This white sangria is sweetened with agave nectar. Add in apples, strawberries or citrus fruits and you have a fresh sangria on the go.

White Cranberry Cosmo
Giving ladies a refreshing alternative, this light Cosmo is a blend of lime, orange essence, lush berries and cranberry – all sweetened by blue agave. Add a couple of ripe cranberries in your glass and you have a lively delight.

The Vodka Line
Bare Naked Vodka
Clean and smooth, this vodka has a slightly sweet characteristic. Take it straight, on the rocks or with a splash of your favorite low-cal juice or soda with a twist of citrus.

Tangerine Vodka
This infusion combines the essence of fresh tangerines and ultra smooth vodka. Though best on the rocks, you could use this in a tropical blender drink with fresh fruits and ice.

Island Coconut Vodka
This is a blend of tropical flavors which include coconut, hints of vanilla and notes of pineapple, mango, and papaya. It’s a getaway in a glass!

Cucumber Vodka
Taking on the crisp and light taste of cucumber, this vodka is smooth, clean, and sweet and is perfect for hot summer days. Enjoy on over ice with a fresh cucumber wheel.

The Wine Line
California White Blend
A perfect balance between fruity and floral, this California blend has notes of orange peel, honey, and tropical fruits. Perfectly paired with a plate of fresh fruits by the pool.

California Rose Blend
This bright Rose has lines of citrus fruits, cherry, pomegranate, and ripe citrus fruit. On the finish, you can even pick up a little strawberry lemonade. Add a little ice for the hotter days.

California Red Blend
This blend is medium to full bodied and carries the flavors of caramel, chocolate, and luscious berries. It is light enough to enjoy in the heat.

Let’s face it, when it comes to drinking, I don’t cut calories which means that I have to hit the gym twice as hard. I will say that Skinnygirl is a hot brand that just continues to grow and I just had to write about it. Ladies, I hope you enjoy these “Skinny” cocktails, vodkas, and wines sometime this summer.

Where is your favorite place to enjoy the Skinnygirl brand?


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